Deezer

Local Editor, Key Account and Labels Relations

I helped manage various spheres of Deezer streaming service launch as it entered the Adria area for the first time as the only leading music streaming service in the Balkan region. 

Tasks included:

• implementation, development and upkeep of the Deezer Music pages for Croatia and Slovenia markets

• development of a local editorial line and making daily musical recommendations based on taste preferences of the region

• curation and playlist maintenance, delegation of responsibilities

• building connections with artists/labels and music partners in order to enhance the awareness of the brand itself;

• coordinating and executing marketing campaigns throughout the Adria markets

• working closely with the national media outlets, artists and record labels to achieve set goals, providing insights from the local industry

• regular meetings and engaging with partners, weekly reports, coordinating with other teams

• social media management (Facebook, Twitter), identifying and sharing weekly content priorities from all key partners, weekly newsletters, weekly playlists, contests

• creating landing pages for the app

• campaign management and analysing the results

• prioritizing new features, improvements and bug fixes based on customer impact and business goals

• working closely with editors/managers from other countries in the region (Hungary, Czech Republic, Poland, Serbia, Romania), weekly Skype meetings regarding targets and goals